In a report published in November 2017, Smartling highlights that localization is an important process for companies to expand globally and increase sales in their target markets. The survey results are based on the answers of +300 top marketing decision-makers across the United States, the United Kingdom, Germany, and France.
What is localization?
As per the definition found in the Business Dictionary, localization is “the practice of adjusting a product’s functional properties and characteristics to accommodate the language, cultural, ...
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2017
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2017
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